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As we approach the end of the year, we thought it would be fun to report on the 2024 Concord Window Film Bestsellers.
If you are wondering what shade of ComforTech™ Ceramic Series Window Film people choose the most, or how folks are purchasing film (rolls, pre-cut kits or custom kits), we’ve got your answers! We crunched the data and are pleased to bring you the 2024 Concord Window Film Bestsellers!
We sell a range of films at Concord Window Film to meet a variety of customer needs: ComforTech™ Ceramic Series, Matte White Privacy, Silver 15 Reflective, Clear UV, and 4MIL Safety film.
In terms of 2024 Concord Window Film Bestsellers, by category, our ComforTech™ Ceramic Series film is far and away the winner making up 88% of sales. There is no surprise that ComforTech™ is our flagship product, as ceramic window film is the professional choice for residential and commercial tinting jobs.
One of the things we get asked to help with the most is to advise folks on which shade is right for them. Choosing a shade is very personal and depends on what issue you are trying to solve combined with your personal preference for how dark you are willing to go with the film.
Remember, in general, the darker you are willing to go with the shade of the film – the better the performance will be across all benefit areas (with the exception of UV which is independent of shade). See the performance specifications for our ComforTech™ Ceramic Series film below:
As you can see from the chart above, the Visible Light Transmission decreases as the film gets darker and the Total Solar Energy Rejected increases. UV remains the same at 99% rejection.
For more on the common window film specs laid out by the National Fenestration Rating Council (our rating agency), including definitions for each, that window film is measured against, see our Window Film Terminology page.
With that being said, here are the bestselling shades of film for 2024:
As you can see, ComforTech™ 35 makes up nearly 1/3 of our ComforTech™ orders. But ComforTech™ 25 comes in a close second with nearly one quarter of orders, followed by ComforTech™ 15.
It is no surprise that our three mid-shades are the most popular, with the darkest film (05) and the lightest film (45) making up a smaller percentage of orders.
You may recall that we sell our ComforTech™ Ceramic Series window film in three ways (read more about the three ways we sell film).
Pre-cut kits are a great way to purchase window film because they are precut roughly to the size of most standard windows and doors. It makes installation easier by reducing the measuring and cutting you need to do.
We have 4 kits available for double-hung and casement windows and storm and patio doors. Plus our pre-cut kits are stocked in every ComforTech™ shade for quick delivery. Read more about our available pre-cut window film kits.
Sometimes a customer’s windows don’t fall into standard sizes, but they still want the film cut to size. That is where our Custom Cut Kit option comes into play. Customers can enter their window or door dimensions and get pieces of film cut just for their project. Read more about how to order custom cut kits.
Finally, for larger jobs, some customers opt for rolls of film. If you can make use of an entire roll of film for your project, this can be the most economical way to purchase window film from us. We have rolls of varying widths and lengths to meet most needs. Read more about the rolls of film available at Concord Window Film.
Drumroll, please…the winner is precut kits! Making up nearly 50% of all ComforTech™ orders, customers prefer to purchase film in our pre-cut kits for the ease of use!
Coming in second place are rolls with about 1/3 of orders with the remaining 20% being custom cut kits. But there is no doubt that customers prefer to purchase their film in kits: if you combine pre-cut with custom kits, that makes up nearly 75% of all orders!
Finally, let’s a take a look to see the 2024 Concord Window Film Bestsellers for pre-cut kits.
From a sales volume perspective, double-hung window film kits lead the pack for pre-cut kits. This is no surprise as customers typically purchase multiple double-hung kits for their home. Coming in a close second and third are our very popular patio door kits and storm door kits. Casement windows round out the list.
We hope that you enjoyed this summary of what’s been popular this year at Concord Window Film!
If this has you thinking about a window film project for 2025, please download our Window Film Project Planner. Just click on the photo below. The planner explains what our film is and does and walks you through the process of choosing the film and installing it!
Or, if you are ready to discuss your options, please don’t hesitate to reach out to us! You can call (888-206-1413), chat with us from the chat bubble in the bottom right corner of the website, or email us at support@windowfilm.com.
We’d love to connect and help you choose the film that is right for your needs!
